---
product_id: 203022388
title: "Zero to One: Notes on Start Ups, or How to Build the Future"
price: "$67.49"
currency: USD
in_stock: true
reviews_count: 9
url: https://www.desertcart.ec/products/203022388-zero-to-one-notes-on-start-ups-or-how-to
store_origin: EC
region: Ecuador
---

# Zero to One: Notes on Start Ups, or How to Build the Future

**Price:** $67.49
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Zero to One: Notes on Start Ups, or How to Build the Future
- **How much does it cost?** $67.49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/203022388-zero-to-one-notes-on-start-ups-or-how-to)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Zero to One: Notes on Start Ups, or How to Build the Future by Masters, Blake, Thiel, Peter (ISBN: 0732058137482) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Great Read - This book was a pleasure to read. It was concise, practical and very easy to navigate with plenty of real world examples to keep the concepts relevant and interesting. The short chapters each take an individual theme, normally eye opening concepts that overarch much of start ups, businesses and the future. Peter Thiel is as successful as entrepreneurs come, having been a member of the paypal mafia, sold multiple multi-billion dollar companies and subsequently invested in thousands through his fund. His wide experience is articulated through the concepts provided. I particularly enjoyed the themes of irrationality that are rife in Venture Capital, with VCs following formulas irrespective of the outcomes. Thiel describes how there is a long tail effect in the return on investments where by the top returners come extremely rarely and when it comes to portfolio management investors should focus on a very select few. Contrary to this, investors opt for risk mitigation by creating portfolios, in the knowledge that 9/10 of these will be loss making in the hunt for the 10% and in doing so lose out. He also reflects on the dot.com, green tech and housing bubbles. I was expecting this book to be a page turner and something I will refer to in the future and I was not disappointed. For aspiring entrepreneurs, self-starters and self proclaiming visionaries I highly recommend it and put it in the same league as ‘The Lean Start Up’ by Eric Ries and ‘Four Hour Work Week’ by Tim Ferris.
Review: Wacky, flawed, and very opinionated - but fantastically thought-provoking - Peter Thiel has a rather interesting view of the world: this book covers his opinions regarding politics, philosophy, and economics, and attempts to relate them to the area of technology start-up. I do not always agree with Thiel's views - they're often borderline wacky, outlandish, and present what I would consider to be an overanalysis of the state of the world that tries to find meaning in places where perhaps there is very little. This also leads to contradictions in strategy that may be confusing to the novice start-up founder. Regardless, Thiel's views provide excellent food for thought and sprinkled throughout the book are frameworks that are indeed useful when analysing the place of high-growth startups in society, as well as the growth potential of specific enterprises. As a practical handbook for starting a business, this book falls down - however that is not entirely its purpose. If you are looking for an engaging and thought-provoking read that will make you consider the value and virtue of different types of businesses from new perspectives, this is well worth a read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0753555190 |
| Best Sellers Rank | 1,728,925 in Books ( See Top 100 in Books ) 6 in Starting a Business |
| Customer reviews | 4.4 4.4 out of 5 stars (38,888) |
| Dimensions  | 13.5 x 1.7 x 21.6 cm |
| ISBN-10  | 9780753555194 |
| ISBN-13  | 978-0753555194 |
| Item weight  | 242 g |
| Language  | English |
| Print length  | 224 pages |
| Publication date  | 18 Sept. 2014 |
| Publisher  | Virgin Books |

## Images

![Zero to One: Notes on Start Ups, or How to Build the Future - Image 1](https://m.media-amazon.com/images/I/41SSuf0bgzL.jpg)
![Zero to One: Notes on Start Ups, or How to Build the Future - Image 2](https://m.media-amazon.com/images/I/51F3R8cI3zL.jpg)
![Zero to One: Notes on Start Ups, or How to Build the Future - Image 3](https://m.media-amazon.com/images/I/71doP+hSREL.jpg)
![Zero to One: Notes on Start Ups, or How to Build the Future - Image 4](https://m.media-amazon.com/images/I/81+74CPXoTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Read
*by S***C on 8 July 2016*

This book was a pleasure to read. It was concise, practical and very easy to navigate with plenty of real world examples to keep the concepts relevant and interesting. The short chapters each take an individual theme, normally eye opening concepts that overarch much of start ups, businesses and the future. Peter Thiel is as successful as entrepreneurs come, having been a member of the paypal mafia, sold multiple multi-billion dollar companies and subsequently invested in thousands through his fund. His wide experience is articulated through the concepts provided. I particularly enjoyed the themes of irrationality that are rife in Venture Capital, with VCs following formulas irrespective of the outcomes. Thiel describes how there is a long tail effect in the return on investments where by the top returners come extremely rarely and when it comes to portfolio management investors should focus on a very select few. Contrary to this, investors opt for risk mitigation by creating portfolios, in the knowledge that 9/10 of these will be loss making in the hunt for the 10% and in doing so lose out. He also reflects on the dot.com, green tech and housing bubbles. I was expecting this book to be a page turner and something I will refer to in the future and I was not disappointed. For aspiring entrepreneurs, self-starters and self proclaiming visionaries I highly recommend it and put it in the same league as ‘The Lean Start Up’ by Eric Ries and ‘Four Hour Work Week’ by Tim Ferris.

### ⭐⭐⭐⭐ Wacky, flawed, and very opinionated - but fantastically thought-provoking
*by D***D on 26 May 2020*

Peter Thiel has a rather interesting view of the world: this book covers his opinions regarding politics, philosophy, and economics, and attempts to relate them to the area of technology start-up. I do not always agree with Thiel's views - they're often borderline wacky, outlandish, and present what I would consider to be an overanalysis of the state of the world that tries to find meaning in places where perhaps there is very little. This also leads to contradictions in strategy that may be confusing to the novice start-up founder. Regardless, Thiel's views provide excellent food for thought and sprinkled throughout the book are frameworks that are indeed useful when analysing the place of high-growth startups in society, as well as the growth potential of specific enterprises. As a practical handbook for starting a business, this book falls down - however that is not entirely its purpose. If you are looking for an engaging and thought-provoking read that will make you consider the value and virtue of different types of businesses from new perspectives, this is well worth a read.

### ⭐⭐⭐⭐⭐ Too much ideas packed into every page
*by P***Y on 5 November 2025*

Book is just superb. I have read it over and over again, time by time. And there is just too much ideas to unpacked. I would recommend those who are serious in doing start-ups, to build a reading list, like at least one book for each concept introduced, as otherwise, there is a lot you are going to be missed out and be confused.

## Frequently Bought Together

- Zero to One Notes on Start-Ups, or How to Build the Future
- The Lean Startup How Constant Innovation Creates Radically Successful Businesses by Eric Ries - Paperback
- Never Split The Difference: Negotiating As If Your Life Depended On It

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.ec/products/203022388-zero-to-one-notes-on-start-ups-or-how-to](https://www.desertcart.ec/products/203022388-zero-to-one-notes-on-start-ups-or-how-to)

---

*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-21*