---
product_id: 1768838
title: "Soft Gel Paste, 4.5-Ounce, Soft pink"
brand: "americolor"
price: "$38.77"
currency: USD
in_stock: true
reviews_count: 8
category: "Ameri Color"
url: https://www.desertcart.ec/products/1768838-soft-gel-paste-4-5-ounce-soft-pink
store_origin: EC
region: Ecuador
---

# Superior coloring strength Consistent batch-to-batch formula Made in the USA, kosher certified Soft Gel Paste, 4.5-Ounce, Soft pink

**Brand:** americolor
**Price:** $38.77
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your creations with the boldest pink that never quits!

## Quick Answers

- **What is this?** Soft Gel Paste, 4.5-Ounce, Soft pink by americolor
- **How much does it cost?** $38.77 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/1768838-soft-gel-paste-4-5-ounce-soft-pink)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Reliable Consistency:** Every batch delivers the same flawless shade—no surprises, just perfection.
- • **Effortless Application:** No separation or weeping means smooth, professional results every time.
- • **Precision Color Control:** Soft gel base disperses instantly, so you use less for maximum impact.
- • **Kosher & Proudly American:** Certified kosher and crafted in the USA for trusted quality and ethics.
- • **Vibrant, Long-Lasting Hue:** Experience color that stays true without fading or hardening.

## Overview

Americolor Soft Gel Paste in Soft Pink offers unmatched coloring strength with a smooth, non-separating formula. Certified kosher and made in the USA, this 4.5-ounce gel paste ensures consistent, vibrant results batch after batch, allowing decorators to use less color while achieving professional-grade finishes.

## Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Review: Never disappointed - Always happy with americolor! This is a beautiful shade!
Review: Great color and Value! - Great color ! Very good quality! Plenty of uses!

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000VTDFB6 |
| Best Sellers Rank | #39,551 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #214 in Food Coloring |
| Customer Reviews | 4.6 4.6 out of 5 stars (424) |
| Date First Available | October 7, 2007 |
| Is Discontinued By Manufacturer | No |
| Item Weight | 5.1 ounces |
| Item model number | AM 232 |
| Manufacturer | Americolor |
| Product Dimensions | 5 x 2 x 2 inches |

## Product Details

- **Brand:** AmeriColor
- **Color:** Soft Pink
- **Item Weight:** 5.12 ounces
- **Liquid Volume:** 4.5 Fluid Ounces
- **Specialty:** Kosher

## Images

![Soft Gel Paste, 4.5-Ounce, Soft pink - Image 1](https://m.media-amazon.com/images/I/513BCW9rZSL.jpg)

## Questions & Answers

**Q: I need a very very pale pink. Will this soft pink do that?**
A: Yes.   Add in small increments to get the desired color.

**Q: Is this oil based?**
A: No it's water based

**Q: Can you add this to whipped cream with out changing consistency and/or taste???**
A: Yes you can. I've often done pink whip cream for my daughter's pancakes.

**Q: Can I use Soft Pink to color cake batter?**
A: You sure can!!  Little goes a long way

## Customer Reviews

### ⭐⭐⭐⭐⭐ Never disappointed
*by B***E on August 14, 2025*

Always happy with americolor! This is a beautiful shade!

### ⭐⭐⭐⭐⭐ Great color and Value!
*by G***E on August 24, 2024*

Great color ! Very good quality! Plenty of uses!

### ⭐⭐⭐⭐⭐ The color is perfect
*by L***! on August 3, 2024*

Bought this for a princess cake. Wanted a soft pink and the color is perfect!

## Frequently Bought Together

- Americolor Soft Gel Paste, 4.5-Ounce, Soft pink
- AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red
- Americolor Soft Gel Paste Food Color, 4.5-Ounce, Deep Pink

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**Shop now:** [https://www.desertcart.ec/products/1768838-soft-gel-paste-4-5-ounce-soft-pink](https://www.desertcart.ec/products/1768838-soft-gel-paste-4-5-ounce-soft-pink)

---

*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-03*