---
product_id: 1623893
title: "It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden"
brand: "paul arden"
price: "$40.16"
currency: USD
in_stock: true
reviews_count: 8
url: https://www.desertcart.ec/products/1623893-its-not-how-good-you-are-its-how-good-you
store_origin: EC
region: Ecuador
---

# It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

**Brand:** paul arden
**Price:** $40.16
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden by paul arden
- **How much does it cost?** $40.16 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/1623893-its-not-how-good-you-are-its-how-good-you)

## Best For

- paul arden enthusiasts

## Why This Product

- Trusted paul arden brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect Bathroom Read or GIFT Item!
*by A***A on April 17, 2015*

LOVE this book! Haha, I bet you thought I would go in another direction, right? If you are like me where your time to sit down and ready is simply limited, this is a powerful book that packs a punch with well selected messages that take only a minute or two each to read. Absorbing them and integrating them is another matter. But they are simple, well written and wisdom you can go back to again and again. I say it's perfect for the bathroom because you can easily read or re-read a section each time you visit the loo and take in the wisdom more and more. It would also be a nice treat for guests to experience. Just provide hand sanitizer and soap. :0)If you are not planting the book in your guest bath or guest bedroom, it is an awesome addition to any gift or an all occasion gift. Something that can help anyone learn to be better at what they do in business and in life offering great ideas on how to BE.

### ⭐⭐⭐⭐⭐ This is a fun one
*by S***F on November 8, 2023*

I'm not in advertising, but I appreciate the ideas in this book. I believe any business owner can benefit from applying these concepts and strategies. This is a short, easy read. It's entertaining and clever. I read it in half a day, and that's while taking a page and a half of notes. I'm happy to add this one to my home library.

### ⭐⭐⭐⭐⭐ Solid book to begin the New Year.
*by T***R on January 16, 2016*

I made a promise to myself at the beginning of the year that I would double the amount of non-fiction that I read. Not just any non-fiction, I’m only interested in those books that truly have valuable information that will help me become better.I started by reading It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. While this book is centered around the advertising field, the lessons in here are honestly great for anyone that simply wants to get ahead in their career and life in general.It’s a very quick read and can easily fit into your pocket or purse that you can pull out to read on the commute to work (if you’re not driving of course) or during any downtime you may have.

## Frequently Bought Together

- It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
- Whatever You Think, Think the Opposite

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*Product available on Desertcart Ecuador*
*Store origin: EC*
*Last updated: 2026-02-26*