--- product_id: 1415856 title: "COLOR WOW Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant" brand: "color wow" price: "$114.46" currency: USD in_stock: true category: "Color Wow" url: https://www.desertcart.ec/products/1415856-color-wow-root-cover-up-instant-gray-coverage-and-temporary store_origin: EC region: Ecuador --- # No harsh chemicals, cruelty-free Water & sweat resistant Instant gray coverage COLOR WOW Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant **Brand:** color wow **Price:** $114.46 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that keeps up with your hustle! ## Quick Answers - **What is this?** COLOR WOW Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant by color wow - **How much does it cost?** $114.46 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ec](https://www.desertcart.ec/products/1415856-color-wow-root-cover-up-instant-gray-coverage-and-temporary) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Instant Root Rescue:** Camouflages roots and regrowth in seconds—no dyes or peroxide needed. - • **Clean Beauty Promise:** Free from waxes, PPDs, parabens, and cruelty-free for guilt-free glam. - • **Natural Volume Boost:** Fills thin spots and disguises scalp for thicker, fuller-looking hair. - • **Swim-Proof Confidence:** Water and sweat resistant formula stays flawless until shampooed out. - • **Multi-Dimensional Finish:** Reflective mineral powder creates a natural, multi-tonal look that blends seamlessly. ## Overview COLOR WOW Root Cover Up is a lightweight, powder-based solution that instantly conceals gray roots and regrowth without harsh chemicals. Its water- and sweat-resistant formula ensures long-lasting wear until shampooed out, while reflective minerals provide a natural, multi-dimensional finish. Perfect for chemically treated hair, this cruelty-free product fills thin spots and enhances hair volume, making it a must-have for professionals seeking flawless, on-the-go touch-ups. ## Description desertcart.com: COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula : Beauty & Personal Care ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #1,401 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Mascaras & Root Touch Ups | | Brand Name | COLOR WOW | | Color | Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 4.2 out of 5 stars (21,783) | | Department | Unisex Adult | | Full Cure Time | 6 Months | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Is Discontinued By Manufacturer | No | | Item Form | Powder | | Item Weight | 4.54 g | | Item model number | CW543 | | Language | Italian | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Part Number | CW543 | | Manufacturer recommended age | 0 months and up | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. | | Product Dimensions | 4.9 x 2.13 x 0.55 inches; 0.16 ounces | | Unit Count | 1.0 Ounce | ## Product Details - **Brand:** COLOR WOW - **Color:** Medium Brown - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![COLOR WOW Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ec/products/1415856-color-wow-root-cover-up-instant-gray-coverage-and-temporary](https://www.desertcart.ec/products/1415856-color-wow-root-cover-up-instant-gray-coverage-and-temporary) --- *Product available on Desertcart Ecuador* *Store origin: EC* *Last updated: 2026-06-22*