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| Best Sellers Rank | #210,795 in Books ( See Top 100 in Books ) #296 in Strategic Business Planning #408 in Systems & Planning #696 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (158) |
| Dimensions | 8.25 x 0.75 x 10.25 inches |
| Edition | 6th |
| ISBN-10 | 1285073045 |
| ISBN-13 | 978-1285073040 |
| Item Weight | 2.4 pounds |
| Language | English |
| Print length | 624 pages |
| Publication date | December 20, 2012 |
| Publisher | Cengage Learning |
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