e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm

I really like this foundation. I don't want a heavy makeup look so a lightweight foundation with good coverage can be hard to find and this delivers. I found a perfect colour match and I love how easy it is to apply, giving a skin like appearance. It's consistency is a lightweight and smooth liquid foundation which spreads very easily. It gives a gentle glow to the skin and stays put for most of the day for me. Very happy and such a great price as always from elf.

This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!!

The e.l.f. Soft Glam Foundation works better for me than Maybelline Lumi or Glow. I need to use a bit more and apply carefully, but it goes on easily and blends well. It makes my dry skin look good and doesn’t settle into fine lines. Overall, I like it a lot.

I tried this foundation and really liked it. The shade Medium 31 suits my skin tone well. It gives medium to full coverage and feels light on face. Finish is satin, not too matte or oily — just natural. It blends easily and stays for good hours. Only thing is, it looks better if skin is well-moisturized before applying. For the price, it’s totally worth it.

I tried this as an alternative to IT Cosmetics CC Cream, which seems to have been reformulated and is now absolutely awful. Unfortunately this foundation isn't quite what I hoped it would be, but it's OK until I find something that matches my needs. It goes on smoothly enough but still clings to some drier patches around the nose and mouth. Coverage is definitely medium, but when I have tried a second layer it ended up looking cakey and horrible. It makes my combination skin look and feel greasy after a couple of hours. Despite buying a cool tone, I find it oxidises slightly once warmed up on the skin. My skin is postmenopausal and has blemishes, so perhaps I'm not the target market for this product.

Great and perfect coverage my all time go to

Foundation Nice Foundation lovely texture glides on and leaves a good finish only concern was a little darker than I had thought would definitely recommend will go for a shade or two lighter when purchasing again

Nice finish and feel but it is a bit on the orange size. I wear a super thin layer so it blends out ok but I won't get this shade again. Any thicker and I'd look like.i had bad fake tan.

Den är utan tvekan en av de bättre foundations jag haft. Lätt att applicera, ser inte pudrig ut och håller hela dagen. Dessutom är priset svårslaget.

Teinte un peu trop clair

Je viens de découvrir les produits Elf et je suis vraiment adepte de cette marque.je recommande. Super pour moi qui ait une peau mature. Mon nouveau favori.

Very light foundation its was powder finish and it's comfortable to wear .

I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day!