Just NutritivePurple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair - Eliminate Brassiness, Boost Shine, Repairs, Hydrates, Sulfate-Free, Paraben-Free, Anti-Yellowing, 8 oz.

First, I use a clarifying shampoo, and then I use this shampoo. I cannot use this full strength. I put a few drops of it into a regular Just Nutritive shampoo. If I do this, then there is not a purple hue to it. It DOES get rid of the yellow, and it does make your gray/white hair beautiful. BUT with my hair, I have to limit it to 2 to 4 times per month and just use a few drops as explained here.

works beautifully. My hair is soft and the smells great!

Bought this for my grandmother. She likes it because she has really thick hair and feels like this shampoo keeps her scalp clean. 10/10 recommend. It smells amazing and keeps her hair soft and silky.

So far so good! Bringing more of the white out of my gray hair

It does give a better presentation to your gray hair

Used the shampoo, not good, very thin, runs off your hand. No fragrance.

I found all this hype on the Internet about this product and I do have gray hair so I thought I would give it a shot. I would say there’s probably other products out there just as good for less expense but having ordered it I cannot find fault with it. To be used, sparingly may be one or two days a week to help refresh your gray hair from getting brassy. And there are so many different products in this line for gray hair. It’s hard to choose.

Love this shampoo..Im turning grey and started using this. I won't buy any other shampoo again.