Ecom Hell: How to Make Money in Ecommerce Without Getting Burned Paperback – 27 July 2013

This is great. I've built and run a few successful ecommerce stores shipping real products since 1997 and it's not as easy as some make it sound. But, rather than learn the hard way, follow Ms Tan's advice and save yourself numerous headaches along the way. She is American but I operate in the UK and this is just as good for a UK reader.She covers from whether you should set up a business in the first place, through what to sell, how to sell, which ecommerce platform to choose, how to market, SEO, social media, how to ship, etc, all the way through to selling the business. And, having been-there-done-that, I can say that her info is very good.Even if you are established, there's something in here for you.I'm tempted to say the cliche "I wish I had this when I started" but, everyone will say that once they read the book so read it and see if you can avoid that cliche. I bet you can't.

This book gives an all round review of what it really takes to run a successful ecommerce business. Let's just say it's not all sunshine and roses. Reading this book will keep you prepared for the inevitable bumps that happen but also give you the best chance of achieving this success.