Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success

**Amazon Book Review: A Must-Have for Every Email Marketer** ⭐⭐⭐⭐⭐ (5/5 Stars) Chad S. White’s *Email Marketing Rules* is like having a trusted mentor guide you through the often-confusing world of email marketing. This 4th Edition is packed with 184 practical tips that are easy to understand and even easier to apply. What I loved most is how White balances the needs of businesses with the needs of subscribers—it’s a refreshing and human approach. From building better email lists to crafting subject lines that truly connect, every chapter is filled with insights that feel like they were written just for me. The section on welcome emails? Absolutely brilliant and worth the price of the book alone. Whether you’re new to email marketing or a seasoned pro, this book is a warm, insightful companion that you’ll keep coming back to. Highly recommend!

Absolutely essential for anyone in an email marketing role. Quick to reference, and written in a readable but relevant reference-style format. Logical progression of topics.

This has very good practical instruction on how to create an email how to test it’s effectiveness and so on. It’s a good book to keep as a handbook when you are setting up your email templates. I thought it was worth the read and I’ll just keep it on my desk.

I've been doing a deep dive into email marketing the last 4 years. I've been devouring everything email whether its conference or articles. But I needed a book that not only gave me the basics but also best practices and newer ideas. And these two volume are my go to resource for both. It's easy to find information. Well laid out and clearly very well researched. Will buy any book Chad writes!!

This book is packed with practical advice, real-world examples, and actionable insights that will help you create more engaging, effective email campaigns. Chris covers everything from building your email list to crafting compelling subject lines, designing emails that look great on any device, and measuring the success of your campaigns. I really appreciate how Chris is focused on delivering value to your subscribers and the strategies he shares for creating emails that are relevant, timely, and valuable to your audience. Whether you're a seasoned email marketer or just starting out, you'll find plenty of practical advice and inspiration in this book.

The 4th edition of "Email Marketing Rules" by Chad S. White serves as a comprehensive, up-to-date, and expanded guide to unravel the complexities of email marketing. Chad's depth of knowledge and expertise in the field permeates every page, making this book an invaluable resource for both beginners and seasoned email marketers. Whether you are a serious email marketer or aspire to be one, this book is considered by many as "the manual" or even "the bible of email marketing" that should always be within arm's reach.

Can’t wait to read the 2nd I learned so much - thank you for guiding me with this practical book

Sadly I can't give it 5 stars as my books came damaged. Scratches, dirt and tears across the outer parts.

Whilst this may come across as partially biased, I had the privilege of working in the same company as Chad (albeit different regions/ departments) over a decade ago. My remit was email Deliverability (it really is a thing)..and Chad was already firmly established as a thought leader and veteran expert. And deservedly so. Sending email is easy. Getting it delivered, and getting receivers to respond positively is another league entirely. What I genuinely value about EMR is that Chad has synthesised the very involved world of Email Marketing into bite sized rules which you can dip in and out of. Whilst I consider myself relatively expert in the field of Email Marketing and Deliverability (2 decades and counting), I regularly refer to this as a sanity check or refresher RE new or existing email challenges. What I love the most is that it is vendor agnostic, and provides some of the most common sense advice out there. It doesn't matter if you are a novice or seasoned email marketer..I challenge you to walk away without learning something new which, if properly implemented, will definitely improve your email programme. I eagerly await the next edition! Thank you Chad!

Chad has done all email marketer a service with this book. Everyone interested in email marketing will learn something valuable reading this.