Outrank Your Competition

Really great tips!

Easy to read. Learned some good some good tips and tools. I recommend this book for anyone who is new to SEO like me.

As someone who teaches SEO online (just click on my profile to find me), I identified this book for two reasons. First, it showed up highly in my Amazon search for `SEO Books,' and second, once I landed on the page I was very suspicious about the book reviews on the site. Read the other reviews of this book, yourself, and ask whether these people seem to have actually read the book, or perhaps or rather general, indicating that perhaps they just loved the author so much they decided to write a generic review about `Outrank Your Competition.' A GREAT BOOK Well all's fair in love, war, and SEO, and kudos to the others. They got my attention, and this is actually a GREAT BOOK. Most SEO books are either pompous theory or too much information, with little action. Most SEO books fail to provide clear, easy links to websites and resources that you can use TODAY. `Outrank Your Competition' does neither. It provides a hard list of fifty amazing things to do to improve your website. Not all are original, but all are well thought out, easy to read, and replete with links to websites and resources that can help you get going TODAY. EXAMPLES FROM 'OUTRANK YOUR COMPETITION' Example #1. Get QR codes from Google Places, and put your QR code EVERYWHERE in your business to promote your Google Places listing. Menninger goes on to strongly emphasize that you should pro-actively solicit and encourage reviews from your customers, after each sale, at your place of business, and by email reminders. Great, powerful, easy-to-use advice on getting reviews and thereby helping your business with Google Places. Example #2. Video Promotion. Menninger points out that Google loves (and owns) YouTube, so posting YouTube videos that are keyword heavy in the video title and description, plus cross-promoting YouTube is a great tip to getting to the top of Google, or YouTube, or both. He also lists many syndication sites that will help syndicate your video content. Kudos, again, for some very practical and leveraged advice. Example #2. Automate, automate, automate. Beyond outsourcing your blogging, posting, and search for directory links, Menninger advises that you use a service like Posterous to co-post to your Twitter, Facebook, Blog, etc. Make it simple, stupid, he says - automate everything you can. Success in SEO is about doing practical things, many many times rather than doing one amazing thing one time. Menninger `gets this' as do his review groupies (Wonder why their reviews are so, shall we say, abstract? Possible review marketing going on here? But no matter. I DO RECOMMEND THIS BOOK, ESPECIALLY FOR PRACTICAL QUICK ADVICE I started this, wanting to pan the book, made curious by the strange reviews. I end it by strongly recommending this book as a quick, mind-provoking list of great things you can do in your SEO and Social Media strategy. Actions speak louder than words. Note: really I would give the book 5 stars, but all the weird reviewers gave it 5 stars, so to make my review stand out, I made it "seem" to be negative. I am dinging it because of those weird, possibly fake reviews. There's more to review strategy than just quantity posting. Quality matters too!

Sharp book and great tips