L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

My favourite hair colour. Ordered from Amazon as was cheaper than my local supermarket and came the next day.Lovely fresh colour.

Been buying this for mum for a few years now and she loves the colour. Good quality product

Lovely colour

Was very nervous since I have a multiude of different blonde and grey colours in my hair from home highlighting, but my roots were becoming more and more grey so I needed to put an all over colour on my roots . This product did the trick it blended all the poor attempts of highlighting beautifully will definitely use again. Colour is a lovely blonde and the application is great

Colour a little lighter than really wanted but still nice.Very easy to use.

I followed instructions and left dye on for double the time it suggested as I realised that after the recommended time (30 mins) nothing had changed with my hair colour, so I left for another 30 and still nothing. My hair has light and dark blonde sections and even the lightest parts were completely unaffected by this dye. The conditioner is nice and softening but dye is a waste of time and money. Also smells incredibly strong and was unpleasant to apply due to the harsh smell.

Not used yet but great colour

my hair doesn’t look as light as i was hoping for but it feels really nice and smells amazing