Cases in Health Care Marketing 1st Edition

Great Pricing especially when I have so many textbooks to purchase for school. I keep stating the same statement but my books arrive as schedule and sometimes they arrive early. So I am always prepared for class. I feel very comfortable and not under pressure when starting each class because I am well prepared for the first day of class when I walk through the door because I have the books requested for the class.

This book was required reading in my Healthcare and Advertising class. It is a graduate-level course, and since I have already spent some time in the workforce, the cases resonated with me, even though my concentrated field is not healthcare related. I recommend this book because it encourages critical thinking for real-life events in the marketing/advertising industry that students can actually apply in their work experience.

Nice follow-up for my marketing course.