Better Not Younger Silver Lining Purple Shampoo for White & Gray Hair for Women Over 40 - Brightening & Toning Formula Neutralizes Yellow & Brassy Tones – Volumizing & Nourishing - 8.4 fl oz

Great shampoo for gray hair. Tones any yellow still in there. My hair is soft and shiny. I've been using this shampoo for a couple months now and best one I've used so far.

Best purple shampoo on the market ❤️

Ever on a quest to find a product that will neutralize the yellow streaks in my silver hair, I read all the product reviews and gasp at some prices and gave this brand a try. It's good. It helps. It's not exorbitantly priced. But it's not the magic product I continue to seek. It's better than some I've tried that turn my scalp purple or have to stay on my hair until the hot water in the shower gets cool. I'll finish this bottle and probably try another brand next.

This shampoo smells amazing and is not drying like other purple shampoos. My hair is soft and shines my silver streaks beautifully.

I have very white hair and when it starts to get a bit dull from hair products, using this shampoo brings my white hair back to life.

Didn’t work at all for me. Didn’t touch the brassiness. Smells good, though. I’m going back to my old one.

Purple shampoo, nice lather but after washing yur hair with this product your hair becomes sticky and tangles easily. No discernable fragrance.

I have tried different purple shampoos and always disappointed. They either left my hair dried out or smelled so bad I threw them out. This shampoo is totally different. I have white hair and only used it once so far but could see some of the yellow turned white. My hair is soft and no unpleasant smell. Definitely recommend it.