The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Mike has written the best book on DTC business and strategy. In contrast to other tactical "how to do X" books and articles elsewhere, he has focused on a higher level, on how to build a DTC business, what are the important strategy considerations and tradeoffs. They are told in case study format with 15 different businesses from multiple countries, each with background on the founders and what made them choose their opportunity. It is inspirational, actionable and overall a very enjoyable read. Highly recommend!

I read the available introductory information Amazon provides before making a purchase, and it looks fantastic. The only issue for me these days is that I'm so busy that I only listen to all of my Audible books and podcasts. I do that while driving or mowing the lawn, etc., so I'm essentially double-tasking. I just don't sit down and read books anymore.If this title ever becomes available on Audible, count me in! I'd love to hear the rest of it.

This is an excellent book for anyone in the DTC business. Well written with great summaries of the essential learnings from each business that is covered in the book.

Wer eine 1:1-Anleitung sucht, um sein DTC-Business aufzubauen, ist hier falsch. Dennoch ist dieses Buch jeden Cent wert. Einerseits hat der Autor selbst ein sehr erfolgreiches DTC-Unternehmen aufgebaut (und verkauft), er weiß also aus eigener Erfahrung, wovon er spricht. Andererseits hat er einen cleveren Weg gewählt, um das Wissen zu vermitteln: Er hat mit insgesamt 16 Gründern von profitablen DTC-Brands gesprochen, die sehr offen über ihren Werdegang berichten – sämtliche Hürden, Fehler und Iterationen inklusive. In Summe gelingt es dem Autor, ein bis in die Haarspitzen motivierendes Buch vorzulegen, das jede Menge praktischer Tipps enthält. Eine klare Kaufempfehlung!

A page-turner ... not normal for a business book. This is easy to consume, but gives real in-depth examples of how DTC businesses succeed (and fail) in the market; what to look our for, and when to pivot.It is very well written and brings the reader into the businesses outlined & also the personalities of their owners. For anyone looking to start a business, for strategies to break-out from mediocre growth, or for a turnaround - this book should be the first book you read.

I read this book as a supplier and advisor to DTC businesses and I thoroughly recommend it for anyone thinking of starting a DTC business or already in a DTC business and looking to expand.The use of the many case studies and first hand stories from successful business owners, together with the input from Mike's own experience, makes this a thoroughly informative read with sound advice put into context. The range of products and industry sectors covered by the examples, the challenges overcome and the different strategies taken, ensures the book is of value to any business, whatever the sector and stage of evolution your business is currently at.

Written by founder of British challenger confectionery brand, Peppersmith, Mike Stevens writes an inspiring, informative and compelling book all about the world of Direct To Consumer Marketing.It’s an absolute must read for anyone that has even just a tiny bit of interest in launching a product, building a brand or even just fancies a nosey into the do’s and don't of the modern DTC brands.It uniquely brings together learnings, examples and insights into many brilliant brands such as graze, Who Gives A Crap, Heights, Ugly Drinks, Bloom and Wild, Huel, Lick and many more.A simple, helpful DTC masterclass 🌟Emma WalkerPeppersmith Brand Manager