Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

This is an absolute must for anyone interested in semiotics. Beautifully written, clear and concise. Full of great examples and exercises. It's thought provoking and full of real life applications for semiotics. A must read!!!

I recently finished this book and I must say it’s a one of a kind. What made it more appealing to me are the author’s ability to adapt real world examples to make it more relatable and the incredible Unilever case study— truly invaluable.This is an essential for any well rounded marketers looking to explore the field of semiotics!SEMIOTICS IS EVERYWHERE!