

💁♀️ Elevate your curls, own your day—shine and stretch that speak success.
As I Am Curling Jelly is an 8-ounce styling gel designed to maintain 72% curl retention after 5 hours in high humidity, delivering shiny, frizz-free curls with enhanced stretch and reduced shrinkage. Ideal for wash & go styling, it suits a wide range of curl patterns, providing long-lasting definition without sticky residue.






| ASIN | B007IVW5M0 |
| Best Sellers Rank | #13,619 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #162 in Hair Styling Gels |
| Brand Name | As I Am |
| Customer Reviews | 4.5 out of 5 stars 6,704 Reviews |
| Global Trade Identification Number | 00858380002066 |
| Hair Type | Kinky-Curly-Wavy |
| Item Form | Gel |
| Item Height | 6 inches |
| Item Volume | 236.5 Milliliters |
| Item Weight | 8 Ounces |
| Liquid Volume | 236.5 Milliliters |
| Manufacturer | As I Am |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product Benefits | Frizz Control |
| Scent | Clean Scent |
| Scent Name | Clean Scent |
| UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 |
| Unit Count | 8.0 Ounce |
J**A
Can not get enough
My daughter loves this stuff for her curls. Cheaper here than at the store too. Keeps her curls frizz free and hold the shape. Lasts forever too. Clean scent
L**A
Awesome defining jelly
I love As I Am products. They always smell good, feel good (no hard or sticky residue) helps my curls feel hydrated and defined. My hair is 4b/4c, daughters has 3c/4a and son has 2c hair, it does well with all of our textures ! I will say the jelly is just that, very liquid and can get messy becareful not to knock over the container. I recommend their leave ins, shampoos, conditioners, oils and cowashes too. The only thing I havent tried is the double butter cream but that's next on my list.
L**R
Great product!
Product is great!!
K**E
Good for soft, defined curls. A little tricky for fine hair.
I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)
S**A
A need in your routine
100/10 This is perfect for defining your curls, it’s the perfect consistency for hydration. You don’t need a lot of product, this will last you a very long time depending on hair type of course.
G**A
What works on black hair
love this stuff!
D**J
Deserves 20 stars
My hairdresser overprocessed my hair. Nothing seems to soften and stops my hair from continous damage. I bought this gel and it has been my savior. My hair is now soft and on the mend. The concensancy is perfect, probably, better fitted in a bottle than a jar. I am also going to buy other products from this brand that I have use before. Currently, I am also using the Leave in Conditioner.
L**Y
Still usable, but not the same
Have been buying this for a few years and loved it for my 3c hair. The past 2 purchased were far more liquidy than jelly. My curls still love it for a single day, but the lighter consistency doesn't hold up after a night's sleep even when hair is protected. No longer worth the price for daily use and coming in a tub is no longer practical when the product isnt very "scoopable" anymore. Still a great product, just no longer lines up with the way it had been, and is currently, being marketed.
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Hace 2 meses
Hace 2 meses