Ultra Fit Jr (US) Brannock Device (children's-US sizes)

For the price I expected metal but it functions well so far

This arrived a bit earlier which was nice. The device is sturdy and well made, and looks nice. I learned a lot about measuring a child's foot (or even an adult's foot) correctly in order to be able to purchase the right shoe size. I feel very confident that I will be much more successful in buying shoes for my grandchildren - just looking at their feet, it looks like they would wear the same size, but after reading the directions and explanation that came with the measuring device, I did measure both children and found to my surprise that they definitely do not wear the same size. I thought these were only available to stores that sold shoes, so I was very happily surprised to find this was available for home use. I recommend it especially if you have small children and can use it for several years. Mine are 4 and 6 but wear the same size in clothing and, as I said, just looking at their feet side-by-side, it looked like they should wear the same size shoe; now I know better!!

I'll admit that I have a hard time feeling if my kid's toes are near the end of their shoes, so measuring them seems to be the only way I can get a good idea if they have outgrown their shoes or not. At the same time, I sometimes feel pressured to buy shoes if I take them into a children's shoe store to get measured. This tool allows me to easily measure their feet before we head out to the store in order to make sure that they haven't grown overnight on me. In order to get a truly accurate fit, it's more than just looking at the line where their longest toe ends up. There is also a device that you slide to the "ball" of the foot (behind the toes) that also gives a measurement - sometimes they aren't the same. Despite that, and the slide on the opposite side to determine the foot width, it's easy to use and for the $$ spent, I feel a bit better about being able to tell on my own if the kids need new shoes or not. It is made of plastic (so it's lightweight) but I also have to make sure that my 4 year old doesn't get his hands on it and start playing with it. It's not flimsy, but it's certainly not as durable as the metal ones that you often see in a shoe store.

Great use for when ordering on line your children shoes

I have NO idea how they can charge $50 for this this thing. Yes, it seems like good quality and it DOES work well and helps, but it's plastic and not much to it. I'd say it's worth more like $25-$30 TOPS!! However, there are few products on the market like it, so I guess this is how they can charge so much. The description says this will size most kids up until age 10. I have twin toddlers so figured I'd get my money's worth out of this. I would recommend this product but it's tough to bite the bullet and spend the $50!! Just consider how much you will actually use it over the years...kids feet grow fast!!