Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus

Really helpful book. Averages are not correct and taken from various sources online from outdated data.If you use this book and also look at Neil Patels website coupling it with wordstream you should be able to get a good grip on conversion.Conversion rates are fine but almost irrelevant if your CPA is low and you are happy with your sales. Conversion rates stats taken from non niche business.It definitely has very useful information but doesnt properly cover a simplistic view of how to improve. Also talks about SEO which is essentially free traffic but you have to work out is it worth the effort as paid traffic is now higher than google page 1 position 1.

Most of this is well known, but there were a few good insights that were new. Easy to read too

This is a great read with some insightful tips. It's written and structured well and you'll always go back to it as a reference. 100% buy it!

Great book, very relatable and actionable tasks and recommendations.