Public Relations: Strategies and Tactics, Global Edition

The best introductory book for PR

The product is great but it took several extra days to arrive. It was supposed to arrive latest Sept 23rd and it arrived on October 5th. This was disappointing but otherwise great product.

This book is basic common sense for any communication person - it does very little to boost your knowledge base, and is not an effective resource... more like some observations and outdated opinions. If this is your prescribed text book, rent or share with a friend... I've got a brand new one you can buy off of me.

I am so happy with this book. It really made my semester. I am using it for teaching a PR class in Mexico, and it is just what I needed!!!!!

Informative, clear, and relevant text. Accessible for any level of PR studies.Not machine washable (learned from experience).