The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters

Excellent book by a man who has been in the trenched fighting for sales and won big. This is not a book by an author who has copied other author's material... A must read.... by a legend in sales

Sugarman's system is easy to understand and devoid of jargon. Just reading his commentary, stories, and the numerous example ads in the book helps create the base from which to write compelling copy.

If you want to learn how to write a sales letter or an add, you must read this book.I am Spanish. I have a Spanish level of English. If I could understand every word Joe said here, imagine how easy can be for anyone in the world.Other books about sales are interesting, some of them are very helpful. But this one is the special one.When you have read it, maybe you'll remember that there was a Spanish boy who was right.You're welcome.

The ease of understanding the information on this book is quite noticeable. Even the structuring of the chapters and sections of this book is appealing. Out of the many copy writing and ad books ive bought, I personally like this best.

En tant que formateur en copywriting, je recommande toujours le Handbook de Sugarman. Pour les anglophones, ce best-seller, certes un peu daté, contient les clefs du copywriting.Il fait partie de ceux qui m'ont le plus inspiré pendant l'écriture du Guide du Copywriting, et il a marqué des générations de copywriters.A lire les yeux fermés (enfin, ouverts. Vous me comprenez !)