L'Oreal ParisSuperior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye

Love the color long lasting and looks like salon quality but at a much better price comes with easy instructions covers the grey well and makes your hair soft and shiny looks natural it doesn't look fake like a lot of hair colors do this is a definite winner for me the only product I will ever use and I have tried other products out there but always come back to this one a very happy customer.

It's SO nice to have my favorite color and brand set up as a subscription that comes once every 2 months! I can't tell you how many times my local drug stores and retail stores have been out of my color when I really need it NOW!

L'Oréal, because I'm worth it. Remember that commercial? Very good advertising. It's the best hair coloring product out there in my opinion. Love the color.

So, on the one hand, there was a distinct blueish tint to the 1.0 Ultimate Black color that I wasn't looking for - I just wanted a really dark, true black color. On the other hand, this is the longest lasting dye I've ever tried. Period. Like, I have oily hair and so the shampoo I use also tends to strip dye from my hair and so it doesn't last long. But this dye, while it did quickly fade to a very dark brown-almost black, nearly a year later and it's still the same color. Even now, the ends of my hair are still the same near-black.

This is just the right red for me. Doesn't start off too brassy and becomes the perfect soft red I want in 2-3 washes.

He comorado este tinte alrededor de 7 veces ya y las 7 la experiencia ha sido muy profesional.me llega super rapido y me salvan la vida.Gracias!

Finally! The perfect blend of auburn and brown.

Your "new" version of 6AM - Light Amber, IS NOT the same as the previous shade. It is more orange and sits on the scalp after 3 washes. I am very disappointed that I don't have access to the previous one, which I got many compliments on, and was a little darker than the current shade. My hair is also not as shiny as with the previous. The 2 shades of 6AM ARE NOT THE SAME!