Carter Beauty Half Measure Dewy Foundation, Vanilla Fudge

I liked the foundation washydrating and moisturizing to myskin and yet not oily.I chose the color sticky toffee.I believe the color is true to its name.I found the consistency pretty thick andsmooth going on my face with my makeup sponge.I like it has good coverage.I felt that it was not heavy on my skin.I found it help cover my dark spot and flaws.My skin did not feel weighed down.My skin did not have that feeling ofbeing greasy.I did use a setting powder after applyingthe liquid makeup.I found that the color stayed on andlasted all day.I shake it before using.I believe the dropper in the bottle is verygood at limiting the flow of the makeup thatcomes out of the bottle. It comes out one dropat a time, this is due to the thickness of the product.I think that it is a nice design in helpingto limit the waste of the product.I found that the makeup is comparablein price compared to others of this size.I have enclosed pictures so you can makea informed decision based on your ownpersonal needs.Yes, I would recommend this product.

This foundation is described as lightweight and moisturizing, when in fact it is more cakey and thick. It is definitely buildable coverage but it is not lightweight. It also has a strong scent to it, and the pigment is a little off. I would normally wear this color but it turned out to be more organge-yellow.

As it's very difficult to accurately portray the real color of foundation through flat and pixelated screens, I would suggest going 1 shade LIGHTER than what you're probably thinking you need. I typically use Medium from the Almay line of liquid foundations - the healthy biome one or whatever it's called; it doesn't advertise being skin shade matching, but id swear it is anyway - and I felt like the Sticky Toffee looked to be about as close as possible to Almays Medium through their listing photos ...However, when I opened it up - I'd say it's probably 1 shade darker than Almay but w/more brown hues than the pinker hues of Almay's Medium. Maybe when I get real tan again I'll be able to use it but it's probably too tan/brown for me right now. Kinda bummed about that but I don't fault the company for it - it's just a difficult thing to do when ordering makeup online ..

This is an interesting foundation. It comes in a glass bottle with a dropper top but is pretty thick and really doesn't need a dropper. It is thicker than many liquids I have. The color Sticky Toffee is darker than it appears on my screen. It is a deep medium shade. I have medium skin and usually wear sand or buff shades but this shade seemed perfect. While it is quite a bit deeper than my skin tone when I apply it, it is lightweight and somehow blends into my skin and doesn't look too deep. It adds a bit of color to my pale skin but it isn't anywhere near as dark when blended than when just dabbed on.The consistency is medium thickness and it applies evenly. My face feels very soft and hydrated when I wear this. But the coverage is not great. This, for me, is more of a summer foundation where I just want a little color but don't want a heavy foundation. It has a floral scent which I don't like at all and that is mostly why I rated it three stars. It is strong and gives me a headache. There shouldn't be scents in facial products!Nonetheless, when I did wear it, it looked dewy but not greasy and it evened out my skin tone. If I were to buy more, I would go down a shade for the winter and use the Sticky Toffee for summer. It's not a favorite of mine but it isn't bad. If you like a dewy, non greasy foundation with light (but somewhat buildable) coverage, you may love this. Choose your shade wisely. It appears that the actual foundation is darker than the swatches in the description photos.

If I could go back, I would probably choose a shade or two lighter than the one I got. Aside from me picking out the wrong color, I actually like this foundation. It feels really light weight and works wonderfully on my dry skin. It's not drying at all and doesn't emphasize my dry spots either. It lasted 8+ hours which is plenty for what I will ever need it for. It leave a light dewy finish which I appreciate because I don't like matte finish foundations. It has a light finish that's slightly buildable. The main issues with my skin is I have a lot of red so as long as that's covered I'm happy. The other thing I loved was that it did not cause any irritations or breakout which is always a plus.