Ultra Concentrated Liquid Laundry Detergent Soap, 64 loads (32 oz), 90% Less Plastic, No Harsh Chemicals, Free & Clear, Defeats Stains & Odors, Eco-friendly, HE/Standard Compatible

Love this detergent for its concentration, you only need a spoon so one pack goes a very long way. It’s gentle on skin - I have pretty sensitive skin and smell is not chemical or overpowering. It’s fresh and subtle. Works great on stains, easy to measure as it’s thick and you need just a bit and you don’t have a heavy jug occupying bunch of space. One note is on the packaging- while I love that it’s sustainable my last order had a bit of the leakage on the bottom, nothing major and tetra pack is a cool idea.

Smells terrific and cleans my clothes well. The liquid smells better (in my opinion) than the laundry sheets. I really enjoy washing laundry with the detergent! Will keep buying. I have 2 boys and a husband that are dirty and stinky!!! I do add a small scoop of oxyclean to most loads and use vinegar in the softener dispenser. Clean and fresh every time!

Why did you pick this product vs others?: I liked this detergent for the idea behind it. The brand and the packaging has an amazing goal. To reduce plastic waste. However, I found myself needing something that had a lasting smell. This product wasn’t for me due to this factor, but it cleaned my clothes well and gave them a nice lavender scent that could only barely be smelled after the dryer, and not at all after a few days in a drawer or hanging. This is for you if you’d like a scent that doesn’t last super long or isn’t heavy! Still loved the detergent though. Ease of use

The cleaner works very well and will last for three months in my house saving me a lot of money. Some times the container does appear to permeate product if the corners are damaged. Major point it cleans excellent while the smell is exquisite and woody it is mild and not overwhelming. So with that said use another product if you want more chemicals on your clothes if want more smell. A+ product.

Disappointed in the scent. If you’re looking for something with a pleasant smell, this is not it. I was looking for an affordable alternative to Frey Cedar Grove concentrated laundry detergent. I bought this solely on the reviews of how amazing it smells. So far my laundry comes out just as clean as with any other detergent, but the scent is a mix between baby wipes and hot wax. Reminds me of the smell of my church preschool. Luckily the smell is not strong and is almost nonexistent after the laundry comes out of the dryer.

I have been searching for the last few months for a highly scented liquid, laundry detergent that’s not overly expensive and will clean my laundry without using the harsh chemicals that are in most of the name brand laundry detergents. This one checks all the boxes! I came across this brand during the Amazon Prime Days sale in July of this year. They were offering a discount and if I subscribed I would of course get an additional discount for the first order and more discounts on future orders. I love Amazon’s subscribe program because you can skip orders or cancel anytime easily on the site with a click of a button. I figured it was so affordable if for some reason I didn’t like it I wouldn’t be out a lot of money. The laundry detergent was not leaking when it arrived and was carefully packaged to avoid any spills during transit. I was excited to try it out, so I immediately started a load of towels. The laundry detergent is highly concentrated so a little goes a long way. The scent is Juniper Sandalwood and it smells AMAZING!! It’s reminds me of a man’s cologne or a more masculine scent, but not overpowering or in a bad way. You cannot get enough of this scent!! It’s so so good! Normally when I get a detergent it may smell amazing in the bottle, but the smell is very light on clothing after it goes through the wash cycle and dryer. Not this brand!! The smell carried on throughout the entire cycle and drying process. My towels smelled so good and they continue to smell good folded in the linen closet. My daughter came home from college and immediately smelled the amazing scent of this detergent just walking in the door while I was doing laundry. We decided to put a little with some water in a spray bottle so we could spray the scent on fabrics like bedding and curtains around our home. Such a great idea!! It makes your entire home smell lovely! I watch kids in my home, so you can imagine the smells changing 4 little ones diapers all day long can bring. My parents commented on the smell as soon as they walked through the door! This stuff is so good and affordable! I cannot recommend it enough. Buy it! You will not be disappointed!! 10/10!!

UPDATE: I’ve now used this for over a month and cannot be more impressed! I’ve washed all Black scrubs multiple times without ANY color fading. Washed my travel backpack with set-in stains/scuff marks and was SO surprised but it got them out (forgot to take before and after 😓)! I will be using this and only this from now on! I love this stuff! Purchased for the first time recently because I was sick of buying bulk at Costco with tremendous plastic consumption and all the big brands still test on animals, therefore, wanted a new brand that aligned with my values. It smells great, clothes were very clean and soft with only using a small amount, and no residual gunk or detergent (easily disintegrated with water). I love that it is plastic neutral and no testing on animals. For those that care about this, it is also made in the US.