Smart Beauty Ash Blonde Hair Dye with Plex Conditioner, Permanent Cool Ash Toner, Vegan & Cruelty-Free

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off.Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb.I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair.This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush.The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair.Highly , highly recommend this dye it is the best!.Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

Best one I've used and the colour is beautiful

Overpriced! I've box dyed my hair red for many years. Initially I was over the moon with the vibrancy although disappointed there was no aftercare product.2 washes later and I am back to my original colour. Wasted money and needless chemicals on my already thin hair. I've had better semi permanent dyes. AVOID!

This is ok but may need too boxes to get colour right .

I haven't got long hair by any means and there was only just enough in to do my hair. Also no conditioner which is common normally.

I had my ponytail rainbow coloured a year ago and the only colour left was the blue, the rest had faded to a yellowy green. Because I had greeny undertones in the other sections I decided to go with a mix of the rich plum and the amethyst purple to cover it nicely and neutralise the green for when it inevitably fades. I am pleased with the result and had about a quarter cream left from the 2 boxes so definitely recommend buying 2 if you have long thick hair like me as this was only my ponytail not including the main head and roots! Only lost 1 star as even after washing till the water ran clear my hair still stains my hands pink when I put it up in a ponytail and I am sleeping with my head on a towel as it sweats out at night as well 🙈 Proof will be how long the colour stays vibrant, will update the review in time!Before and after pics attached.

Ok so this has by far been one of the beat permanent purple that I found iv been using alot of purple to get the tone I need although it's not there yet but it's doing a good job I have black hair which is very purple now not pinky as alot of the purples usually go pink tones or very reds not purple

I bought this as I was bored with my hair colour. I have gone purple before, but I knew I wanted a lighter more vibrant purple than the ones I have used in the past. This hair dye nailed it. It looks exactly like it does on the box. I love it 🥰