The Beginner's Guide To Google Ads: The Insider’s Complete Resource For Everything PPC Agencies Won’t Tell You, Second Edition 2019

I found this book via the author’s online “Beginner’s Guide To PPC” which was recommended last year by Rand Fishkin. Overall, a very good intro to Google Ads which we have used in our agency to help onboard new specialists.

This is a very helpful book on learning Google AdWords (now called Google Ads) and the techniques will also be good for building Bing Ads campaigns (now called Microsoft Ads).

The Beginner’s Guide To Google Ads is one of the better, if brief, overviews of PPC that I’ve read. There are a lot of books out there, but most either seem dated or a little too much like a “how-to” manual. This book rather teaches the reasons behind decisions, rather than just a tutorial on where to click in the interface. It’s not so much about how to “add extensions” or “set up a Bing Ads account” but more like just why we want to use specific keyword matches. Very short book, maybe 100 pages, but overall helpful and pretty easy to read.