Guide to Graphic Design 1st Edition

What a great book--I'm astounded at the amount of information assembled and the amount of work it must have taken to organize it and make it so accessible!The book is written specifically for the novice student, and yet, as a working professional, I'm reminded of things I don't often think about anymore (at least not consciously). The tone is inviting, with layers that offer multiple opportunities to connect with the content. Scott Santoro makes the point, importantly and on many occasions, that design is a thinking and problem solving process as much (or more) than it is a visual or aesthetic one.The design, as you would hope (but can't necessarily expect in a "textbook, " or any book for that matter) contributes immeasurably to the success and accessibility.The short quotes that dot the book--from Yale's emeritus graduate design chair Alvin Eisenman to sci-fi writer Ray Bradbury--are a constant reminder of the benefit of being pithy. In some situation less may be more, in this masterfully organized book (300+ pages; 12 chapters) more is more. A new benchmark! I hope it is embraced by the educational community and becomes a universal text for the next few generations of designers.

Effective and fascinating! Santoro knows and breathes contemporary graphic design and presents it in a fresh, easy-to-learn manner. Clear and creative!!

loved it

The book is very useful, especially to Graphic Design students. In the book there are tons of examples and methods to guide your thought process and to inspire your ideas. It also give a general introduction of the current development of this field and what you need to step into this industry. This is a very helpful and inspiring book.

This is NOT a comment on the content of the book. The book is terrific! But it it arrived it pretty lousy shape. I know it's a rental, but at least clean the cover before you send it back out--and make sure the pages are all attached...

There is a tendency among college level graphic design text books to either focus on a specific period or take sides. "Guide to Graphic Design" does neither, which is one of its greatest strengths. It not only gives an unprejudiced history of graphic design, but explicates the formal approaches, techniques and various "schools" of graphic design, both historical and contemporary, without bias, in a clear and thoughtful manner. This same clarity is also brought to bear on every other subject covered in this comprehensive and necessary text book.

Just what I needed for class! Came to me by the next day, even though I had two day shipping!!! Very pleased.

Great book if you're interested in Graphic Design.