Advertising and Public Relations Research 2nd Edition

Irs great for my PBRL class

Good book

I got this for a PR & advertising research methods class. It was an easy read; the book is pretty straightforward.

This is by far the worst textbook I have ever used, and I've used tons of them. It is confusing, redundant, and boring. The authors include long, rambling, unnecessary "examples" to explain concepts/terms but fail to include the basic definitions as a foundation of understanding. In most cases, to answer the discussion questions at the end of each chapter I had to look the terms or concepts up on the Internet. The material is not organized in any logical way, and concepts are often partially explained in one chapter, then unnecessarily repeated or elaborated upon (even sometimes contradicted) in another--with no cross-references. It's as if the authors had their own chapters to write and did not collaborate in any way -- or even read each others' chapters. There are numerous grammatical errors, and the writing is just terrible. Explanations are either ridiculously wordy or strangely brief, and they almost never helpful. Their entire description/definition of a combination map (perceptual mapping): "Mix it up. Go wild."One thing that was particularly annoying to me: In Chapter 4, they devote an entire rambling section to the difference between the terms "method" and "methodology," stating that "many researchers refer to their research methodology when they really should use the simpler and more apt term, research method ... careful writers and researchers, however, will want to differentiate between these two common research terms" ... THEN THROUGHOUT THE REST OF THE BOOK they improperly use the word "methodology."It's just awful. Instructors/professors, please, PLEASE find another book to use for your class! Your students do not deserve this torture.

I had this book for an advertising research course in college and the book is good for a general intro to certain topics but most of it is common knowledge and difficult to read.

This book is required for my class and I can't stand it. It would be interesting to read on its own but for class it does not work well. Answering the questions at the end of the chapters is almost impossible, half of the questions reference a topic or vocabulary word that wasn't even mentioned in the text. I wish my professor had chosen something other than this book, it's making this class a lot harder than it needs to be and adding a layer of complication to the material that doesn't need to be there.

The book and content itself is fine. I received the book damaged, it looked like the back cover had been cut down the middle by a box cutter. Didn't think anything of it since I didn't do it and I was only renting. Now being charged full price for the damage that I didn't do once I tried to return it.

This is how my rental arrived. I left a review or complaint before with no answer. I have no car and was unable to return it. Please do not charge me at the end of this. The cover is literally ripped of and did after one day